Search results

Many off-line retailers have experienced a slump in sales and have the potential risk of overstock or understock. To overcome these problems, retailers have applied data mining techniques, such as association rule mining or sequential association rule mining, to increase sales and predict product demand. However, because these techniques cannot generate shopper-centric rules, many off-line shoppers are often inconvenienced after writing their shopping lists carefully and comprehensively. Therefore, the purpose of this paper is to propose a personalized recommendation methodology for off-line grocery shoppers.

This paper employs a Markov chain model to generate recommendations for the shopper’s next shopping basket. The proposed methodology is based on the knowledge of both purchased products and purchase sequences. This paper compares the proposed methodology with a traditional collaborative filtering (CF)-based system, a bestseller-based system and a Markov-chain-based system as benchmark systems.

The proposed methodology achieves improvements of 15.87, 14.06 and 37.74 percent with respect to the CF-, Markov chain-, and best-seller-based benchmark systems, respectively, meaning that not only the purchased products but also the purchase sequences are important elements in the personalization of grocery recommendations.

Most of the previous studies on this topic have proposed on-line recommendation methodologies. However, because off-line stores collect transaction data from point-of-sale devices, this research proposes a methodology based on purchased products and purchase patterns for off-line grocery recommendations. In practice, this study implies that both purchased products and purchase sequences are viable elements in off-line grocery recommendations.

The purpose of this article is to analyse and illustrate selected aspects of management in South Korea. South Korean management is placed within its South East Asian context; but western influences on it are also identified. Parallels with French management are drawn. The article describes the national and business culture of South Korea. It analyses prevailing approaches to organisation and communication. It discusses and illustrates the changing role of the taipan, the family, the clan, and professional management within the context of the ownership and management of Korean enterprises. It examines working practices and relations. It analyses and comments on style of management. It deals with issues of internationalisation and globalisation. The article concludes by analysing a number of issues that are likely to affect South Korean management after the crisis of 1997‐1998, and more generally in the foreseeable future. The analysis is illustrated by a variety of case examples.

The purpose of this study is to show effect of entrepreneurship on entrepreneurial intention. Currently, the long-term global economic crisis is accelerating, and the concerns for future uncertainties are spreading throughout our society. The ICT majors in Busan region are no exception so that business start-up is being considered as a new alternative to survive and grow in such uncertain environments at home or abroad. That is, business start-ups and entrepreneurship are being emphasized as a strategy that individuals can change not only one’s own life but also the fate of a region and even the destiny of a country.

For this reason, the youth start-ups based on social networks and leadership have become the focus of our social concern along with the entrepreneurship that can actively cope with the ever-changing global environments. Thus, some of the major factors (i.e. innovation, enterprise and risk-taking) which should be considered when promoting the entrepreneurial intention of the ICT majors in Busan region have been researched, as well as the concept of entrepreneurship itself.

This demonstrates that young people will be able to successfully lead their start-up companies through their enterprising spirit, networks and leadership and learning with firm determination. Therefore, it is important to make such a network and leadership-based entrepreneurship become foundational in overcoming the long-term Korean economic depression; surviving in such an opaque situation; leading the growth and development of Busan region; and becoming the driving force for national growth, by developing the unique characteristics and strength of the students.

In this regard, this study will be useful for understanding the entrepreneurship of the ICT majors in Busan region more while contributing to the invigoration of a creative economy by studying the factors essential for the entrepreneurship and development of networks and leadership.